Best technical product video I’ve ever seen

It’s pretty hard to present a boring technical product like a pdf editor in an interesting way. Bluebeam software have managed to present their pdf editor in the coolest wrapper that I have ever seen!

This product is not aimed at consumers though, it is straight out B2B. There is a lesson here for B2B marketers. You can make your pr

If only motion computing would do a video like this for the their Tablet PCs… That would rock!


Don’t use Hotmail and Gmail addresses for web enquiries

IMG_1880 In one of our online businesses, we get far too many enquires every week to practically handle. Needless to say, we have to do some weeding. 

RANT Warning!

One of the easiest ways to weed is to look at enquiries that come from Gmail, Hotmail and Yahoo email addresses. If you’re not using a proper email address we might assume* one of three things:

  1. You are not professional enough to have a real email address
  2. You are not serious about buying
  3. You want to deal at arms length.

To us, buying a product is more than just a transaction, it’s an interaction. When you have more information requests than you can handle, you’re going to filter down to the requests that appear to be inclined to be interactive, rather than just transactional..

Having had the rant, I know that there are always plenty of things that we can do to make people feel more comfortable about using their real email addresses.

There are plenty of spammers around too, and not everyone has noble intentions for your email address. Aaagh!

*It’s not necessarily right of course, but everyone makes assumptions, at least subconsciously.

Written by brettg in: Web Marketing |

Will the SNR (Signal to Noise Ratio) be up or down this year?

22-10-08_1938Seth Godin made me think (he tends to do that) about the scope of marketing opportunities this year. In his happy new year message he said,

While the rest of your world huddles and holds back, here’s a golden chance to use cheap media, available attention and great talent to make something that matters.

Here in Australia, many international companies have already pulled up stumps and headed home to weather the storm. That means that there is less marketing, less noise, less pulling at the same amount of attention.

Many new opportunities will be created for Australian businesses with a lower SNR. With a high price of US dollars, this could be a boom time for you and your business.

Written by brettg in: Business,Web Marketing | Tags: , ,

Mitre 10 employ content marketing

While I was researching my vege garden I found an excellent article on the website. The content was supplied in a DIY guide format by Mitre 10.

Now Mitre 10 have copped a heck of a beating from Wesfarmer’s Bunnings behemoth in Australia over the last 10 or 15 years. It’s good to see Mitre 10 fighting back with content marketing. When you establish yourself as an expert online by giving out lots of useful information you also build your profile and loyalty with your customers (or prospects).

Since Bunnings is on just about every corner, I haven’t been to a Mitre 10 for a long time. I might just venture in when I’m ready to put this vege garden together. It will be interesting to see if they can back up their content with in store service.

Written by brettg in: Vege Garden,Web Marketing | Tags:

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