Will the SNR (Signal to Noise Ratio) be up or down this year?
Seth Godin made me think (he tends to do that) about the scope of marketing opportunities this year. In his happy new year message he said,
While the rest of your world huddles and holds back, here’s a golden chance to use cheap media, available attention and great talent to make something that matters.
Here in Australia, many international companies have already pulled up stumps and headed home to weather the storm. That means that there is less marketing, less noise, less pulling at the same amount of attention.
Many new opportunities will be created for Australian businesses with a lower SNR. With a high price of US dollars, this could be a boom time for you and your business.