In one of our online businesses, we get far too many enquires every week to practically handle. Needless to say, we have to do some weeding.
One of the easiest ways to weed is to look at enquiries that come from Gmail, Hotmail and Yahoo email addresses. If you’re not using a proper email address we might assume* one of three things:
- You are not professional enough to have a real email address
- You are not serious about buying
- You want to deal at arms length.
To us, buying a product is more than just a transaction, it’s an interaction. When you have more information requests than you can handle, you’re going to filter down to the requests that appear to be inclined to be interactive, rather than just transactional..
Having had the rant, I know that there are always plenty of things that we can do to make people feel more comfortable about using their real email addresses.
There are plenty of spammers around too, and not everyone has noble intentions for your email address. Aaagh!
*It’s not necessarily right of course, but everyone makes assumptions, at least subconsciously.