Here’s what’s just awesome about Microsoft’s marketing for the Surface Pro.
- They’re doing it. They’re actually marketing the crap out of this thing.
Billboard, TV, online – they’re really going for this.
- It’s not just another PC in the range, it is the range.
Microsoft have a team (or teams) of people dedicated to just two products.
Other big Windows 8 Tablet Makers just put the thing up on their website buried in the Notebooks section. They don’t seem to realise that their PC business is dying let alone what they should do about it (market the tablets!).
- They’re telling a story that’s true.
What the Surface people are showing in their marketing might not represent your working environment (as seen in the following video) but you can see yourself in it.
On the flip side, since Microsoft seem to be the only Windows 8 Tablet manufacturer actually marketing too many people will rush out and buy a Surface Pro next month without considering some of the better alternatives.
Not that they’d be disappointed with the Surface Pro. It’s an awesome tablet PC.